For magazine publishers in Australia, understanding and effectively using ISSN barcodes is crucial for ensuring smooth distribution and accurate tracking of publications. This guide provides essential insights into obtaining, implementing, and maximizing the benefits of ISSN barcodes, helping publishers streamline operations and reach a wider audience. 

The ISSN is an eight-digit code that uniquely identifies a serial publication, such as a magazine or journal, allowing for efficient cataloging and distribution. The corresponding barcode, which is derived from the ISSN, enables quick and accurate scanning at retail points and within distribution channels. Utilizing ISSN barcodes not only simplifies the sales process but also ensures that your publication is easily accessible to readers and retailers alike.

Obtaining and Implementing ISSN Barcodes

In Australia, publishers can obtain an ISSN through the Australian ISSN Agency, which operates under the National Library of Australia. Once an ISSN is assigned, it should be used to generate a corresponding ISSN barcode image. The ISSN barcode is then printed on the cover of your magazine, usually on the bottom left or right corner, ensuring it is visible and scannable.

An ISSN barcode image is usually created in EAN-13 format. It is a 13 digit number which starts with "977" and includes the first 7 digits of your ISSN number plus a price code . Sometimes a 2-digit supplement barcode is added on the end to represent the issue number (e.g. "01" for issue 1).

The Benefits of Using ISSN Barcodes

Using ISSN barcodes provides several advantages for magazine publishers. Firstly, it enhances distribution efficiency by enabling retailers and distributors to quickly scan and process your publication. This streamlined process reduces errors in inventory management and sales reporting. Additionally, ISSN barcodes play a critical role in data collection, allowing publishers to monitor sales performance, manage circulation, and make informed decisions about future issues. By using ISSN barcodes, publishers can also ensure that their magazines are easily discoverable in both physical and online retail environments, expanding their reach to a broader audience.

Best Practices for ISSN Barcode Usage

To maximize the effectiveness of your ISSN barcodes, it is important to adhere to industry best practices. Ensure that the barcode is printed at a size and resolution that meets retail standards, typically at least 22mm high and 32mm wide, with sufficient contrast between the bars and the background for optimal readability. Additionally, publishers should regularly update their ISSN information with the National Library of Australia to reflect any changes in publication frequency or title. By following these best practices, magazine publishers in Australia can optimize their distribution and sales processes, ultimately enhancing the visibility and success of their publications.

For more information about how to get an ISSN number and barcode for your magazine or periodical please visit Barcodes Australia at https://barcodesaustralia.com/.